I’d like to introduce myself, I know we’ve never meet before
Jasmine Richter | Introduce Myself
There are many different radio stations that have a different demographic. You need to listen to each station and think about the demographics of the people that the station is targeting.
There is no point in you speaking or having you music played on a country music station if you play heavy metal music. You need to target the radio station that has an audience that your music is best suited to.
Although it is ok just to ask if the station would be able to play your music, but it is more sensible to approach a station with something that is easier to talk about than just being ‘all about you’. Remember that music has a story and making music relate to what is happening in the real world.
For example, if you have a song that is perfect for Valentine’s day and it is getting close to Valentine’s day then it would be appropriate to ask about sharing your song and the story behind your song. Similarly if you have a song about a relative that fought in a war then it could be appropriate to share the story around Anzac Day.
Remember that people want to relate to your music, not just be told that you should buy my songs or listen to my music just because I recorded it.
When you talk on the radio you are talking to a massive collection of people from all walks of life that of often busy doing what they do, travelling in their car, sitting around at home or at work. You want to sound relaxed and confident. Here are a few tips to make this easier.
- Make it informative or entertaining. If it is not, people will lose interest.
- Prepare, but don’t over prepare. You will have stock standard questions like Who are your musical influences? Don’t make your response sound like you are reading of a cue card.
- Be yourself. People want to hear about the real you, not some carbon copied rock star.
- Don’t ramble on. It is ok to elaborate on your answers but keep them to the point.
- A little humour goes a long way. We all like a laugh and if you can throw in some humour, do so. If you’re not naturally funny, don’t try to be. Nothing sounds worse than when a joke falls flat.
- Be confident. Avoid words like um and argh as you will sound like you are making things up on the spot. This will take practice, but practice makes perfect.
Credit: Peter Caddey (Radio host and station manager for 15 years.)
- Make a short list of import information like your name, your song title, next gig, your musical influences
- Make sure you arrive on time
- Practice interviews with friends or family