One of the struggles that musicians and songwriters often find that they are coming up against, is, how do I get my name out there? How do I get everyone to like my music and like what I do?
The simple answer is, you don’t.
You don’t need to have everyone like you; you don’t need to have everyone wanting to listen to your music. In fact you never will have everyone like you, no matter how good you are.
There are some people in this world that will not like you on principle, because they already like someone else or because your name starts with a certain letter of the alphabet or because you like the group Hi-5.
Instead of trying to make people like you that never will, it is much easier to have fans that you like and want to have as fans.
So instead of blindly sending out invitations to gigs to everyone or trying to convince your third cousins’ second aunty on your mother’s side that you are a great singer. Find out who does actually like what you do.
Find out who the people are that really like what you do and compare that to the type of person that you would like to have as a fan. Often they are very similar. If not then maybe you need to look at how and whom you are promoting your gigs to.
Take some time to describe your perfect fan. Give them a name, an age, a gender. List all the things that you think your perfect fan would listen to, watch on TV, eat or do in their spare time. What do they wear and where do they shop? Once you start to develop a picture of the perfect fan. You will probably find that this perfect fan is someone that you want to spend time with.
When you discover your perfect fan, you will also discover that fans are real people. You will discover that they have a life and do things that normal people do.
The connection between you and your perfect fan has to be one where you are giving something of value. When they become a fan of yours, they are bringing part of you into their already busy life.
If you know who your perfect fan is, you can understand what they need, what they are looking for and what you can do to give them value.
Discovering your perfect fan will give you direction in your career. It will help you make logical decisions that will benefit both you and your perfect fan.
It will also help you decide on things like your album cover, the format of your album and many other small things that you need to decide during you planning, recording and product release process.